Hippie Hops: packaging project

A group project in which we collaborated in designing a rooter product. We decided to go with a retro theme. We embraced the hippie themes by adding a VW van and flowers to overall design. We gave it chunky, slab serif type for its main name and then gave it sans serif for the rest of the info provided.

Hippie Hops is a hard root beer brand that we came up in a group project. We choose the colors because the retro tone they have. The VW Van is the mascot of the brand. We choose the heavier slab serif for the main type then sans serif for the body copy and details.

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