13 Arrows Bourbon

13 arrows is a local Abilene company that was searching for a more traditional, western aproach. The overall tone was seen to be more masculine with the brown label and navy with a slight femine tone with yellow/gold accents on the label. The western idea I went with I wanted to reinforce that idea with the filigree corners and the type face I choose for the “13” had the ornate, western feel because of the flower like motiffs in the type to be more western. The gold wax seal was suppose to add another more femine touch to the overall masculine design. The gold was also to show that it was more of an high quality brand that is still reasonably priced.